Barbara Ann Karmanos Cancer Institute
www.karmanos.org
Client since 2001
The Barbara Ann Karmanos Cancer Institute is one of the nation's leading cancer research, treatment, and education centers. Affiliated with the Detroit Medical Center, the Institute operates one of the few National Cancer Institute-designated Comprehensive Cancer Centers and is a United Way-supported agency.
Before a patient even walks through the doors of the Institute, a gentleman by the name of Clyde lets them know that they are entering a healing environment. Impeccably dressed in a tuxedo, Clyde greets patients as they get out of their cars and assists them — be it providing a wheelchair, oxygen care or simply a warm smile and a firm arm to steady them.
Several years ago, the Institute set out to redesign a number of areas throughout the hospital to create a more patient centric environment. The $15 million project included two Inpatient Units, the Walt Breast Center, Wertz Outpatient Center, and the Hudson-Webber Research Building.
The Institute broadcasts The C.A.R.E. Channel on hospital televisions in the inpatient units.
"The C.A.R.E. Channel helps decrease our patients' anxiety," says Dore Shepard, R.N., Administrative Manager. "The scenes are tranquil and especially appropriate for oncology — particularly our hospice patients."
